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Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective. Writing code for SEO sitemaps is very easy and simple to format and maintain.
There are some guaranteed benefits when you get to maximize the PPC strategy.
Use unique descriptions for each page-this is critical in your success, read this post for other critical scenarios to avoid!
Good practices for page title tags- Here are a few tips from Google that will help you keep your title tags in check!